Ba-bee-licious is a gorgeous baby boutique offering stylish baby clothing, scrumptious nursery items and adorable gifts for your newest little family member. Enjoy wonderful colors and incredibly unique baby items as well as other luxurious, yet affordable nursery accessories all being offered to you with personal and memorable service.
Babeelicious had a Facebook page with little over a 1000 fans and it was in need of some improvement, their page had a few problems that needed addressing; no engagement, inconsistent posting, no strategy. They wanted the brand to become a place where parents, mostly mothers could vent and seek advice about parenting while getting information on the variety of products available at the store. After an initial meeting we laid out a few goals.
Build Brand Awareness On Facebook
Create a community of loyal fans interested in baby care and parenting tips
Showcase products and sales
Use Facebook as customer service channel
Showcase expertise in baby care online.
Build email list
Develop and implement content strategy for Facebook
Centre content around baby care and parenting
Started Babeelicious YouTube series to further position babeelicious as an authority in their industry
Run facebook contests aimed at parents to build email list and engagement
Babeelicious is the best local baby boutique on Facebook according to analysis done on simply measured
Facebook page is now active and has a loyal and engaging fan base
The “Baby Face” Christmas competition that was held had 18 entries who received a total of 1039 votes and brought in 173 new fans and 844 unique visitors to the page
Held a sweepstakes that received over 200 unique visitors, 16 new fans and 98 sign-ups in total.
Facebook “likes” has increased to over 3000 fans
10 episodes of Babeelicious webisodes have been done and they have garnered over 13000 views collectively
Engagement on page has risen over 1000% since we began
Queries and questions submitted by fans about prices, jobs etc are promptly responded to via Facebook comments or messages.